Star comedian Kapil Sharma features in a unique avatar of an unused juicer in a kitchen, for a new television campaign for an online classifieds platform.
The quirky TVC uses the much-loved Kapil’s style of humor to tell the life story of unused products, which want to be sold on OLX in order to find owners who can use them. It touches upon people’s habit of stocking goods that are not being used.
Talking about the idea of roping in Kapil for it, Amarjit Batra, CEO, OLX.in, said in a statement: “Kapil Sharma personifies humor in India, and that resonates strongly with OLX’s style of messaging. The brand association between OLX and Kapil Sharma for this TVC was seamless as both have risen recently to become strong brand names that are loved by people and have become a part of their daily lives.”
Kapil as the juicer, urges the woman to either use him or sell him off on OLX. On being tagged as ‘useless’ by the owner, Kapil (as the juicer) retorts that in his current state, he is ‘used-less’ and not ‘useless’.