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Actor-producer John Abraham, also a self-confessed football enthusiast, will promote the 2014 Fifa World Cup in India.

With the world’s greatest football tournament just around the corner, sports and entertainment channel Sony Six is set to launch its 2014 Fifa World Cup marketing campaign and they have asked Abraham to take part, said a statement on Wednesday.

Abraham will be seen donning the persona of Brazil’s striker for the campaign that promises to bring alive the zeal and excitement of the football tournament in India.

The Madras Cafe star is also the owner of Indian Super League franchise from Guwahati.