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In one of the unique marketing initiatives of movie promotions, one new dialogue promo of Imtiaz Ali’s Highway will be released every day this week. The promos, based on actual film footage and dialogues, will give a better insight into the world of the film which stars Randeep Hooda and Alia Bhatt.

Grabbing a lot of eyeballs, Highway trailer impressed everyone. The film which stars, Alia Bhatt and Randeep Hooda in lead roles is set to release this Friday on February 21.

Highway, produced by Window Seat Films and presented by Sajid Nadiadwala.